Follow Up Boss is excellent — at high-velocity lead routing for teams. If you're a solo agent whose deals come from referrals and repeat clients, you're using it at a fraction of capacity. Referral Buddy tracks the relationships that actually feed your business, for $9.99/mo.
Free for your first 2 partners · Switch in an afternoon
These are different tools for different agents. Here's exactly where each one wins.
| Follow Up Boss | Referral Buddy | |
|---|---|---|
| Price | $69per user / month · $828/yr | $9.99per month · or $99.99/yr |
| Built for | Teams running paid lead volume (Zillow, Realtor.com, portals) | Solo agents who run on referrals & repeat clients |
| Referral partner tracking | Possible via Action Plans — requires manual configuration most agents skip | Out of the box. Partners, referral log, and reminders are the whole product |
| Setup time | Days to configure properly; training recommended | One coffee break — import contacts from your phone |
| Check-in reminders | Via configured workflows | Native. Set a cadence per partner; get told who's going cold |
| Who sent you business | Source reporting oriented to lead vendors | Referral log per partner — see your true top producers |
| Team features | Best in class — routing, dashboards, accountability | None. Deliberately single-user |
| Free tier | 14-day trial | Free forever for 2 partners, no credit card |
Not sure it fits how you work? See exactly how Referral Buddy works for realtors.
That's a closing gift budget, a client appreciation event, or 73 coffees with the partners who actually send you business — which, unlike software, compounds.
You don't migrate a database. You bring your real referral partners — for most agents that's 10–50 people, not 5,000 cold contacts.
Settings → Import/Export → export your people. Keep the CSV as your archive — your data stays yours.
Add your actual referral partners to Referral Buddy straight from your phone contacts. Skip the dead weight.
Choose a check-in rhythm per partner. From today, the app tells you who's due — before they go cold.
Or $99.99/year — save 17% (2 months free)
Yes. If your business runs primarily on referrals and repeat clients rather than purchased leads, Referral Buddy replaces the part of Follow Up Boss you actually use — relationship tracking and follow-up reminders — for $9.99/month or $99.99/year, versus $69/user/month.
Stay if you buy 20+ leads per month from portals or run a team of 5+ agents. It's excellent at high-velocity lead routing and team accountability. Referral Buddy is built for the opposite agent: solo, referral-driven, and paying for team features they never open.
Export your contacts from Follow Up Boss as a CSV for your records, then add your genuine referral partners to Referral Buddy from your phone contacts. Most agents have 10–50 true partners, so the switch takes an afternoon at most.
No — deliberately. A CRM manages leads through a pipeline. Referral Buddy manages the partners who send you those leads. If you need portal lead capture and team routing, keep a CRM. If your business is your network, this is the tool.
Run Referral Buddy free alongside your CRM for a month. If it's not the tool your business actually needed, you've lost nothing.
Download Referral Buddy free